Agribusiness marketing the management perspective
A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
©1991 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0130194808 |q Paperback |
| 020 | # | # | |a 9780130194800 |q Paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD9000.5 |b .B415 1991 |
| 100 | 1 | # | |a Beierlein, James G |e author |
| 245 | 1 | 1 | |a Agribusiness marketing |b the management perspective |c James G. Beierlein, Michael W. Woolverton |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1991 |
| 264 | # | 1 | |c ©1991 |
| 300 | # | # | |a xxi, 344 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 erdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm. |
| 650 | # | 0 | |a Farm produce |x Marketing |
| 700 | 1 | # | |a Woolverton, Michael W |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066735 |
| 964 | # | # | |c BOK |d 06 |
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Agricultural producers and their markets.