Agribusiness marketing the management perspective

Agribusiness marketing the management perspective

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-...

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Bibliographic Details
Main Author: Beierlein, James G (Author)
Other Authors: Woolverton, Michael W
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1991
©1991
Subjects:
Farm produce > Marketing
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a HD9000.5  |b .B415 1991 
100 1 # |a Beierlein, James G  |e author 
245 1 1 |a Agribusiness marketing  |b the management perspective  |c James G. Beierlein, Michael W. Woolverton 
264 # 1 |a Englewood Cliffs, N.J.  |b Prentice Hall  |c 1991 
264 # 1 |c ©1991 
300 # # |a xxi, 344 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 erdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index. 
520 # # |a A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm. 
650 # 0 |a Farm produce  |x Marketing 
700 1 # |a Woolverton, Michael W 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=066735 
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