Agribusiness marketing the management perspective
A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-...
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
©1991 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Agricultural producers and their markets.