Agribusiness marketing the management perspective

• Main Author: Beierlein, James G (Author)
• Other Authors: Woolverton, Michael W
• Format: Book
• Language: English
• Published: Englewood Cliffs, N.J. Prentice Hall 1991; ©1991
• Subjects: Farm produce > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 344 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index.
• ISBN: 0130194808; 9780130194800

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.