Professional personal selling

Professional personal selling

Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing theory to students who are considering personal selling as a career.

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Bibliographic Details
Main Author: Anderson, Rolph E (Author)
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice Hall 1991
©1991
Subjects:
Sales personnel
Selling
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0137256159  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 # # |a HF5438.25  |b .A525 1991 
100 # # |a Anderson, Rolph E  |e author 
245 # # |a Professional personal selling  |c Rolph Anderson 
264 # 1 |a Englewood Cliffs, N.J.  |b Prentice Hall  |c 1991 
264 # 1 |c ©1991 
300 # # |a xxiii, 616 pages  |b some color illustrations  |c 27 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing theory to students who are considering personal selling as a career. 
650 # 0 |a Sales personnel 
650 # 0 |a Selling 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=065198 
964 # # |c BOK  |d 01 
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