Professional personal selling
Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing theory to students who are considering personal selling as a career.
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1991
©1991 |
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| Online Access: | Click Here to View Status and Holdings. |
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Essentials of personal selling the new professionalism 
PERSONAL SELLING Building Customer Relationships and Partnerships