Turning points creating strategic change in corporations

As firms surface from such 1980s excesses as careless investments, ethical lapses, and financial legerdemain, they face a challenging new business world of determined global rivals who are now able to compete in every region of the world; technological breakthroughs that can create whole new industr...

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Bibliographic Details
Main Author: Fombrun, Charles J (Author)
Format: Unknown
Published: New York McGraw-Hill 1992
©1992
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Summary:As firms surface from such 1980s excesses as careless investments, ethical lapses, and financial legerdemain, they face a challenging new business world of determined global rivals who are now able to compete in every region of the world; technological breakthroughs that can create whole new industries, even while they destroy older ones; a global market characterized by incredible complexity and much higher standards; and a clear recognition that those firms which fail to adapt to these and other new challenges will be judged in harsh Darwinian terms - extinction will be the ultimate cost of the failure to create strategic change.
Physical Description:xiii, 266 pages illustrations 24 cm
Bibliography:Includes bibliographical references (page 245-278) and index
ISBN:0070214700