Strategic management a PC-based approach

Strategic management a PC-based approach

Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy an...

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Bibliographic Details
Main Author: McNamee, Patrick B (Author)
Format: Book
Published: Oxford Butterworth-Heinemann 1992
©1992
Subjects:
Strategic planning > Data processing
Strategic planning
Online Access:Click Here to View Status and Holdings.
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MARC

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040 # # |a UiTM  |b eng  |c UiTM  |e rda 
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100 1 # |a McNamee, Patrick B  |e author 
245 1 1 |a Strategic management  |b a PC-based approach  |c Patrick B. McNamee 
264 # 1 |a Oxford  |b Butterworth-Heinemann  |c 1992 
264 # 1 |c ©1992 
300 # # |a xiv, 256 pages  |b illustrations  |c 24 cm.  |e 1 computer disk (3 1/2 in.) 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index. 
520 # # |a Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. The book includes a free disk. 
650 # 0 |a Strategic planning  |x Data processing 
650 # 0 |a Strategic planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=063614 
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