Strategic management a PC-based approach
Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy an...
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
©1992 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Although the concept of strategic management is widely recognized its practice is still not easy. This book aims to make its use more widespread. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. The book includes a free disk. |
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| Physical Description: | xiv, 256 pages illustrations 24 cm. 1 computer disk (3 1/2 in.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750605057 |
Strategic Management text and cases