Promotional Strategy managing the marketing communications process
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Unknown |
| Published: |
Homewood, IL
Irwin
1991
|
| Edition: | 7th ed |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Promotional strategy managing the marketing communications process
Promotional Strategy managing the marketing communications process
Integrated Advertising, Promotion and Marketing Communications
