Promotional Strategy managing the marketing communications process

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Bibliographic Details
Main Author:	Engel, James F
Other Authors:	Kinnear, Thomas C. 1943-, Warshaw, Martin R.
Format:	Book
Published:	Homewood, IL Irwin 1991
Edition:	7th ed
Series:	The Irwin series in marketing
Subjects:	Marketing Advertising Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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