Promotional Strategy managing the marketing communications process
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Homewood, IL
Irwin
1991
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| Edition: | 7th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 005 | 20231112153455 | ||
| 020 | # | # | |a 0256036438 (hardback) |
| 090 | # | # | |a HF5415 |b .E65 1991 |
| 100 | # | # | |a Engel, James F |
| 245 | # | # | |a Promotional Strategy |b managing the marketing communications process |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| 250 | # | # | |a 7th ed |
| 260 | # | # | |a Homewood, IL |b Irwin |c 1991 |
| 300 | # | # | |a xxv, 753 pages |b colour illustrations |c 24 cm |
| 490 | # | # | |a The Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references (p. 738-739) and index. |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | # | # | |a Kinnear, Thomas C. |c 1943- |y joint author |
| 700 | # | # | |a Warshaw, Martin R. |y joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=061474 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Promotional strategy managing the marketing communications process