Introduction to agricultural marketing
In its earliest form, marketing was defined simply on the basis of the product as the processes associated with the exchange of one product for another. In return for the product sold, the seller received from the buyer another product, or money. Thus, one fundamental component of marketing is excha...
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| Format: | Book |
| Language: | English |
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New York
McGraw-Hill
1983
©1983 |
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| Online Access: | Click Here to View Status and Holdings. |
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The agricultural marketing system