Introduction to agricultural marketing

In its earliest form, marketing was defined simply on the basis of the product as the processes associated with the exchange of one product for another. In return for the product sold, the seller received from the buyer another product, or money. Thus, one fundamental component of marketing is excha...

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Bibliographic Details
Main Author: Branson, Robert E (Author)
Other Authors: Norvell, Douglass G
Format: Book
Language:English
Published: New York McGraw-Hill 1983
©1983
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