The other guy blinked and other dispatches from the cola wars
Once upon a time, in a simpler and more innocent world, you could order a Coca-Cola without being asked, "Which one?" This book explains why that world is no more. It also explains why, after the Coca-Cola Company launched New Coke with such fanfare in the spring of 1985, it brought its or...
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| Format: | Book |
| Language: | English |
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Toronto
Bantam Books
1988
©1988 |
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| Online Access: | Click Here to View Status and Holdings. |
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The other guy blinked how Pepsi won the cola wars 
The real Pepsi challeng the inspirational story of breaking the color barrier in American business