The other guy blinked and other dispatches from the cola wars

The other guy blinked and other dispatches from the cola wars

Once upon a time, in a simpler and more innocent world, you could order a Coca-Cola without being asked, "Which one?" This book explains why that world is no more. It also explains why, after the Coca-Cola Company launched New Coke with such fanfare in the spring of 1985, it brought its or...

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Bibliographic Details
Main Author: Enrico, Roger (Author)
Other Authors: Kornbluth, Jesse
Format: Book
Language:English
Published: Toronto Bantam Books 1988
©1988
Subjects:
Coca-Cola Company
Pepsi-Cola Company
Soft drink industry > United States
Online Access:Click Here to View Status and Holdings.
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