The other guy blinked and other dispatches from the cola wars
Once upon a time, in a simpler and more innocent world, you could order a Coca-Cola without being asked, "Which one?" This book explains why that world is no more. It also explains why, after the Coca-Cola Company launched New Coke with such fanfare in the spring of 1985, it brought its or...
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| Format: | Book |
| Language: | English |
| Published: |
Toronto
Bantam Books
1988
©1988 |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Once upon a time, in a simpler and more innocent world, you could order a Coca-Cola without being asked, "Which one?" This book explains why that world is no more. It also explains why, after the Coca-Cola Company launched New Coke with such fanfare in the spring of 1985, it brought its original formula back less than ninety days later. And it explains why, thanks in part to Coke's schizophrenic summer, the unthinkable occurred-Pepsi- Cola became America's favorite soft drink. Businessmen who purport to know the inside story of two companies that are intense rivals are, in my experience, either trafficking in information that's been deviously acquired or they're dabbling in fiction. Let me reassure you at the outset- I'm not known for underhanded tactics or for my skill as a novelist. |
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| Physical Description: | 302 pages illustrations 17 cm 24 cm |
| ISBN: | 0553266322 9780553266320 |
The other guy blinked how Pepsi won the cola wars