THE IBM WAY Insights into the World's Most Successful Marketing Organization
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Harper & Row
1986
©1986 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xiv, 235 pages 25 cm |
| ISBN: | 0060155221 9780060155223 |
IBM how the world's most successful corporation in managed