THE IBM WAY Insights into the World's Most Successful Marketing Organization

THE IBM WAY Insights into the World's Most Successful Marketing Organization

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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Bibliographic Details
Main Author: Rodgers, F. G. (Francis G (Author)
Other Authors: Shook, Robert L. 1938-
Format: Book
Language:English
Published: New York Harper & Row 1986
©1986
Subjects:
International Business Machines Corporation
Computers > Marketing
Electronic office machines > Marketing > Case studies
Marketing > Case studies
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