Glossary of Marketing Terms

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Bibliographic Details
Main Authors:	Hart, Norman A (Author), Stapleton, John 1971- (Author)
Corporate Authors:	CAM Foundation, Institute of Marketing
Format:	Book
Language:	English
Published:	London Heinemann Professional Publishing Ltd 1987 ©1987
Edition:	Third Edition
Subjects:	Marketing > Dictionaries
Online Access:	Click Here to View Status and Holdings.
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