MARKETING CONCEPTS AND APPLICATIONS
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Main Authors: | Schewe, Charles D. 1942- (Author), Smith, Reuben M. (Author) |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill, Inc.
1980
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Series: | McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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