MARKETING CONCEPTS AND APPLICATIONS

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Bibliographic Details
Main Authors:	Schewe, Charles D. 1942- (Author), Smith, Reuben M. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill, Inc. 1980
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Problems, exercises, etc Marketing
Online Access:	Click Here to View Status and Holdings.
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