MARKETING CONCEPTS AND APPLICATIONS
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill, Inc.
1980
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-032180 | ||
| 005 | 20231021164616 | ||
| 008 | 231121t1980 XXU a## ##001 ##eng#D | ||
| 020 | # | # | |a 007055272X (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .S3238 1980 |
| 100 | 1 | # | |a Schewe, Charles D. |c 1942- |e author |
| 245 | 1 | 1 | |a MARKETING |b CONCEPTS AND APPLICATIONS |c Charles D. Schewe and Reuben M. Smith |
| 264 | # | 1 | |a New York |b McGraw-Hill, Inc. |c 1980 |
| 264 | # | 4 | |c ©1980 |
| 300 | # | # | |a xxii, 665 pages |b illustrations (some colour) |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |x Problems, exercises, etc |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Smith, Reuben M. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=032180 |
| 964 | # | # | |c BOK |d 01 |
Marketing