Competitive marketing a strategic approach

Competitive marketing a strategic approach

This second-level textbook is concerned with marketing management in a competitive environment, and the concept and techniques that have been developed to deal with marketing problems. It aims to enable students to think and plan in a marketing way. The text is divided into five parts. Part I analys...

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Bibliographic Details
Main Author: O'Shaughnessy, John (Author)
Format: Book
Language:English
Published: London ELBS 1987
©1984
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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