Competitive marketing a strategic approach
This second-level textbook is concerned with marketing management in a competitive environment, and the concept and techniques that have been developed to deal with marketing problems. It aims to enable students to think and plan in a marketing way. The text is divided into five parts. Part I analys...
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| Format: | Book |
| Language: | English |
| Published: |
London
ELBS
1987
©1984 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Competitive marketing 
MARKETING STRATEGY AND COMPETITIVE POSITIONING 
Marketing Strategy and Competitive Positioning