Fundamentals of modern marketing

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Bibliographic Details
Main Author:	Cundiff, Edward W (Author)
Other Authors:	Govoni, Norman A.P (joint author), Still, Richard Ralph 1921- (joint author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall 1980 ©1980
Edition:	3d edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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005	202421315345
020	#	#	\|a 0133413888 \|q hardback
020	#	#	\|a 9780133413885 \|q hardback
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041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .C793 1980
100	1	#	\|a Cundiff, Edward W \|e author
245	1	1	\|a Fundamentals of modern marketing \|c Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni
250	#	#	\|a 3d edition
264	#	1	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1980
264	#	1	\|c ©1980
300	#	#	\|a xiv, 462 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdaedia
338	#	#	\|a volume \|2 rdacarier
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Govoni, Norman A.P. \|e joint author
700	#	#	\|a Still, Richard Ralph \|c 1921- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031985
964	#	#	\|c BOK \|d 01
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