Fundamentals of modern marketing
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Main Author: | |
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Other Authors: | , |
Format: | Unknown |
Language: | English |
Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
©1980 |
Edition: | 3d edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-031985 | ||
005 | 202421315345 | ||
020 | # | # | |a 0133413888 |q hardback |
020 | # | # | |a 9780133413885 |q hardback |
040 | # | # | |a UiTM |b eng |c UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .C793 1980 |
100 | 1 | # | |a Cundiff, Edward W |e author |
245 | 1 | 1 | |a Fundamentals of modern marketing |c Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni |
250 | # | # | |a 3d edition |
264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1980 |
264 | # | 1 | |c ©1980 |
300 | # | # | |a xiv, 462 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdaedia |
338 | # | # | |a volume |2 rdacarier |
504 | # | # | |a Includes bibliographical references and indexes. |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Govoni, Norman A.P. |e joint author |
700 | # | # | |a Still, Richard Ralph |c 1921- |e joint author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=031985 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||01264#1a002.8.2||01264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||01700##a0011.2.2||01700##c0017.8|| |