Fundamentals of modern marketing

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Bibliographic Details
Main Author:	Cundiff, Edward W (Author)
Other Authors:	Govoni, Norman A.P (joint author), Still, Richard Ralph 1921- (joint author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall 1980 ©1980
Edition:	3d edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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