Fundamentals of modern marketing

Fundamentals of modern marketing

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Bibliographic Details
Main Author: Cundiff, Edward W (Author)
Other Authors: Govoni, Norman A.P (joint author), Still, Richard Ralph 1921- (joint author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1980
©1980
Edition:3d edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 462 pages illustrations 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0133413888
9780133413885

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