SYSTEMATIC NEW PRODUCT DEVELOPMENT

SYSTEMATIC NEW PRODUCT DEVELOPMENT

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For our purposes, anything which requires marketing to anybody can be defined as a product .

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Bibliographic Details
Main Authors: Douglas, Gordon (Author), Kemp, Philip (Author), Cook, Jeremy (Author)
Format: Book
Language:English
Published: Aldershot, Hants, England Gower 1983
©1983
Edition:2nd ed
Subjects:
Marketing
Diversification in industry
New products
Online Access:Click Here to View Status and Holdings.
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