SYSTEMATIC NEW PRODUCT DEVELOPMENT

For our purposes, anything which requires marketing to anybody can be defined as a product .

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Bibliographic Details
Main Authors:	Douglas, Gordon (Author), Kemp, Philip (Author), Cook, Jeremy (Author)
Format:	Book
Language:	English
Published:	Aldershot, Hants, England Gower 1983 ©1983
Edition:	2nd ed
Subjects:	Marketing Diversification in industry New products
Online Access:	Click Here to View Status and Holdings.
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