SYSTEMATIC NEW PRODUCT DEVELOPMENT

For our purposes, anything which requires marketing to anybody can be defined as a product .

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Bibliographic Details
Main Authors:	Douglas, Gordon (Author), Kemp, Philip (Author), Cook, Jeremy (Author)
Format:	Book
Language:	English
Published:	Aldershot, Hants, England Gower 1983 ©1983
Edition:	2nd ed
Subjects:	Marketing Diversification in industry New products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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090	0	0	\|a HF5415.153 \|b .D68 1983
100	1	#	\|a Douglas, Gordon \|e author
245	1	1	\|a SYSTEMATIC NEW PRODUCT DEVELOPMENT \|c Gordon Douglas, Philip Kemp, and Jeremy Cook
250	#	#	\|a 2nd ed
264	#	1	\|a Aldershot, Hants, England \|b Gower \|c 1983
264	#	1	\|c ©1983
300	#	#	\|a vii, 175 pages \|b illustrations \|c 23 cm
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338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. [171]-172.
520	#	#	\|a For our purposes, anything which requires marketing to anybody can be defined as a product .
650	#	0	\|a Marketing
650	#	0	\|a Diversification in industry
650	#	0	\|a New products
700	1	#	\|a Kemp, Philip \|e author
700	#	#	\|a Cook, Jeremy \|e author
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