Creative strategy and tactics in advertising a managerial approach to copywriting and production

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Bibliographic Details
Main Author:	Zeigler, Sherilyn K
Other Authors:	Johnson, J. Douglas 1918- (joint author)
Format:	Book
Published:	Columbus, Ohio Grid Pub. 1981
Series:	Grid series in advertising and journalism
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0882442295
090	0	0	\|a HF5823 \|b .Z45 1981
100	1	#	\|a Zeigler, Sherilyn K
245	1	1	\|a Creative strategy and tactics in advertising \|b a managerial approach to copywriting and production \|c Sherilyn K. Zeigler, J. Douglas Johnson
260	#	#	\|a Columbus, Ohio \|b Grid Pub. \|c 1981
300	#	#	\|a 324 p. \|b ill. \|c 26 cm
490	1	#	\|a Grid series in advertising and journalism
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
700	1	#	\|a Johnson, J. Douglas \|d 1918- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027998
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