Creative strategy and tactics in advertising a managerial approach to copywriting and production

Saved in:

Bibliographic Details
Main Author:	Zeigler, Sherilyn K
Other Authors:	Johnson, J. Douglas 1918- (joint author)
Format:	Unknown
Published:	Columbus, Ohio Grid Pub. 1981
Series:	Grid series in advertising and journalism
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-027998
005	2018116111513
020	#	#	\|a 0882442295
090	0	0	\|a HF5823 \|b .Z45 1981
100	1	#	\|a Zeigler, Sherilyn K
245	1	1	\|a Creative strategy and tactics in advertising \|b a managerial approach to copywriting and production \|c Sherilyn K. Zeigler, J. Douglas Johnson
260	#	#	\|a Columbus, Ohio \|b Grid Pub. \|c 1981
300	#	#	\|a 324 p. \|b ill. \|c 26 cm
490	1	#	\|a Grid series in advertising and journalism
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
700	1	#	\|a Johnson, J. Douglas \|d 1918- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=027998
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00130##a006.2.2\|\|00250##a002.5.2\|\|00250##b002.5.3\|\|00255##a007.25.3\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|00502##a007.9.2\|\|00520##a007.2\|\|00520##b007.2\|\|00538##a003.16.9\|\|00546##a006.11\|\|00730##a006.2.2\|\|00730##d006.4\|\|00730##f006.10\|\|00730##n006.2.2\|\|00730##p006.2.2\|\|