Creative strategy and tactics in advertising a managerial approach to copywriting and production

Saved in:
Bibliographic Details
Main Author: Zeigler, Sherilyn K
Other Authors: Johnson, J. Douglas 1918- (joint author)
Format: Unknown
Published: Columbus, Ohio Grid Pub. 1981
Series:Grid series in advertising and journalism
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!