Creative strategy and tactics in advertising a managerial approach to copywriting and production

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Bibliographic Details
Main Author:	Zeigler, Sherilyn K
Other Authors:	Johnson, J. Douglas 1918- (joint author)
Format:	Book
Published:	Columbus, Ohio Grid Pub. 1981
Series:	Grid series in advertising and journalism
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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