Creative strategy and tactics in advertising a managerial approach to copywriting and production
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| Format: | Book |
| Published: |
Columbus, Ohio
Grid Pub.
1981
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| Series: | Grid series in advertising and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 324 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0882442295 |
Advertising strategy creative tactics from the outside/in