The radio & television commercial Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum

• Main Authors: Book, Albert C (Author), Cary, Norman D (Author)
• Other Authors: Tannenbaum, Stanley I
• Format: Book
• Published: Chicago, Ill. Crain Books 1984
• Edition: SECOND EDITION
• Subjects: Television advertising > United States; Radio advertising > United States; Broadcast advertising > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: v, 222 pages illustrations 28 cm
• Bibliography: Bibliography: p. 221-222.
• ISBN: 0844230979

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.UiTM