The radio & television commercial Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum

The radio & television commercial Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-t...

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Bibliographic Details
Main Authors: Book, Albert C (Author), Cary, Norman D (Author)
Other Authors: Tannenbaum, Stanley I
Format: Book
Published: Chicago, Ill. Crain Books 1984
Edition:SECOND EDITION
Subjects:
Television advertising > United States
Radio advertising > United States
Broadcast advertising > United States
Online Access:Click Here to View Status and Holdings.
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