Otto Kleppner's ADVERTISING PROCEDURE

The intent of this ninth edition of Advertising Procedure is to offer an overview of the social, economic, and marketing environment in which advertising functions. In addition, the authors examine the primary tech- niques used to execute effective advertising. The goal of this edition is to provide...

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Bibliographic Details
Main Authors:	Kleppner, Otto 1899- (Author), Verrill, Glenn (Author), Russell, Thomas 1941- (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ Prentice-Hall 1986
Edition:	NINTH EDITION
Series:	The Prentice-Hall series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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