Otto Kleppner's ADVERTISING PROCEDURE
The intent of this ninth edition of Advertising Procedure is to offer an overview of the social, economic, and marketing environment in which advertising functions. In addition, the authors examine the primary tech- niques used to execute effective advertising. The goal of this edition is to provide...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1986
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| Edition: | NINTH EDITION |
| Series: | The Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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OTTO KLEPPNER'S ADVERTISING PROCEDURE