Effective frequency the relationship between frequency and advertising effectiveness

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Bibliographic Details
Main Author:	Naples, Michael J
Format:	Book
Published:	New York, N.Y. Association of National Advertisers 1979
Subjects:	Advertising > Research > United States Advertising > Effective frequency > United States Advertising media planning > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Naples, Michael J
245	1	1	\|a Effective frequency \|b the relationship between frequency and advertising effectiveness \|c by Michael J. Naples
260	#	#	\|a New York, N.Y. \|b Association of National Advertisers \|c 1979
300	#	#	\|a vi,140 p. \|b ill. \|c 27 cm
504	#	#	\|a Bibliography: p. 135-140
650	#	0	\|a Advertising \|x Research \|z United States
650	#	0	\|a Advertising \|x Effective frequency \|z United States
650	#	0	\|a Advertising media planning \|z United States
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