Effective frequency the relationship between frequency and advertising effectiveness

Saved in:

Bibliographic Details
Main Author:	Naples, Michael J
Format:	Book
Published:	New York, N.Y. Association of National Advertisers 1979
Subjects:	Advertising > Research > United States Advertising > Effective frequency > United States Advertising media planning > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet