Effective frequency the relationship between frequency and advertising effectiveness

Effective frequency the relationship between frequency and advertising effectiveness

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Bibliographic Details
Main Author: Naples, Michael J
Format: Unknown
Published: New York, N.Y. Association of National Advertisers 1979
Subjects:
Advertising > Research > United States
Advertising > Effective frequency > United States
Advertising media planning > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vi,140 p. ill. 27 cm
Bibliography:Bibliography: p. 135-140
ISBN:T000008073

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