ABC's of library promotion
The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for...
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| Main Author: | |
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| Format: | Book |
| Published: |
Metuchen, N.J.
Scarecrow Press
1971
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-022492 | ||
| 005 | 202052122112 | ||
| 020 | # | # | |a 0810804360 |
| 090 | 0 | 0 | |a Z716.3 |b .S45 1971 |
| 100 | 1 | # | |a Sherman, Steve |c 1938- |
| 245 | 1 | 1 | |a ABC's of library promotion |
| 260 | # | # | |a Metuchen, N.J. |b Scarecrow Press |c 1971 |
| 300 | # | # | |a iv, 182 p. |c 22 cm |
| 504 | # | # | |a Bibliography: p. 173. |
| 520 | # | # | |a The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes. |
| 650 | # | 0 | |a Public relations |x Libraries |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=022492 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Promoting and marketing the library