ABC's of library promotion
The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for...
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Metuchen, N.J.
Scarecrow Press
1971
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| Online Access: | Click Here to View Status and Holdings. |
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Promoting and marketing the library 
Library public relations, promotions, and communications a how-to-do-it manual