ABC's of library promotion
The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for...
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| Format: | Unknown |
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Metuchen, N.J.
Scarecrow Press
1971
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes. |
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| Physical Description: | iv, 182 p. 22 cm |
| Bibliography: | Bibliography: p. 173. |
| ISBN: | 0810804360 |
Promoting and marketing the library 
Library public relations, promotions, and communications a how-to-do-it manual