Search Results - Zyman, Sergio

Sergio Zyman

Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It." Provided by Wikipedia
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    The end of advertising as we know it

    The end of advertising as we know it by Zyman, Sergio

    Published 2002
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    The End of Advertising as we know it

    The End of Advertising as we know it by Zyman, Sergio

    Published 2003
    Click Here to View Status and Holdings.
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