Search Results - Usunier, Jean-Claude

Jean-Claude Usunier

Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including ''International Marketing: A Cultural Approach'', ''Marketing Across Cultures'' and ''International and Cross-Cultural Management Research''. Provided by Wikipedia
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  1. 1
    International marketing a cultural approach

    International marketing a cultural approach by Usunier, Jean-Claude

    Published 1993
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  2. 2
    Marketing across culture

    Marketing across culture by Usunier, Jean-Claude

    Published 2000
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  3. 3
    Marketing across cultures

    Marketing across cultures by Usunier, Jean-Claude

    Published 2005
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  4. 4
    International and cross-cultural management research

    International and cross-cultural management research by Usunier, Jean-Claude

    Published 1998
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  5. 5
    Marketing across cultures

    Marketing across cultures by Usunier, Jean-Claude

    Published 2013
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  6. 6
    International business negotiations

    International business negotiations

    Published 2003
    Other Authors: “…Usunier, Jean-Claude…”
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