Search Results - Trout, Jack

Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1
    The new positioning the latest on the world's number 1 business strategy

    The new positioning the latest on the world's number 1 business strategy by Trout, Jack

    Published 1996
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  2. 2
    Differentiate or die survival in our era of killer competition

    Differentiate or die survival in our era of killer competition by Trout, Jack

    Published 2000
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  3. 3
    Big brands big trouble lessons learned the hard way

    Big brands big trouble lessons learned the hard way by Trout, Jack

    Published 2001
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  4. 4
    A genie's wisdom a fable of how a CEO learned to be a marketing genius

    A genie's wisdom a fable of how a CEO learned to be a marketing genius by Trout, Jack

    Published 2003
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  5. 5
    Repositioning marketing in an era of competition, change, and crisis

    Repositioning marketing in an era of competition, change, and crisis by Trout, Jack

    Published 2010
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  6. 6
    Bottom-Up Marketing

    Bottom-Up Marketing by Ries, Al, Trout, Jack

    Published 1989
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  7. 7
    DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition

    DIFFERENTIATE OR DIE Survival in Our Era of Killer Competition by Trout, Jack, Rivkin, Steve 1947-

    Published 2008
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  8. 8
    Positioning the battle for your mind

    Positioning the battle for your mind by Ries, Al

    Published 1986
    Other Authors: “…Trout, Jack…”
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  9. 9
    Marketing warfare

    Marketing warfare by Ries, Al

    Published 1986
    Other Authors: “…Trout, Jack…”
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  10. 10
    Marketing warfare

    Marketing warfare by Ries, Al

    Published 2006
    Other Authors: “…Trout, Jack…”
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  11. 11
    Horse sense the key to success is finding a horse to ride

    Horse sense the key to success is finding a horse to ride by Ries, Al

    Published 1991
    Other Authors: “…Trout, Jack…”
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  12. 12
    The 22 immutable laws of marketing in Asia

    The 22 immutable laws of marketing in Asia by Ries, Al

    Published 2003
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