Search Results - Tellis, Gerard J.

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  1. 1
    Effective advertising understanding when, how and why advertising works

    Effective advertising understanding when, how and why advertising works by Tellis, Gerard J.

    Published 2004
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  2. 2
    Unrelenting Innovation How to Build a Culture for Market Dominance

    Unrelenting Innovation How to Build a Culture for Market Dominance by Tellis, Gerard J.

    Published 2013
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  3. 3
    Advertising and sales promotion strategy

    Advertising and sales promotion strategy by Tellis, Gerard J. 1950-

    Published 1998
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  4. 4
    Will & vision how latecomers grow to dominate markets

    Will & vision how latecomers grow to dominate markets by Tellis, Gerard J. 1950-

    Published 2002
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  5. 5
    Effective advertising understanding when, how, and why advertising works

    Effective advertising understanding when, how, and why advertising works by Tellis, Gerard J. 1950-

    Published 2004
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  6. 6
    The Sage handbook of advertising

    The Sage handbook of advertising

    Published 2007
    Other Authors: “…Tellis, Gerard J. 1950-…”
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