Search Results - Rossiter, John R

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  1. 1
    Advertising communications & promotion management

    Advertising communications & promotion management by Rossiter, John R.

    Published 1996
    Other Authors: “…Rossiter, John R.…”
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  2. 2
    Marketing communications theory and applications

    Marketing communications theory and applications by Rossiter, John R.

    Published 2005
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  3. 3
    Measurement for the Social Sciences the C-OAR-SE method and why it must replace psychometrics

    Measurement for the Social Sciences the C-OAR-SE method and why it must replace psychometrics by Rossiter, John R.

    Published 2011
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  4. 4
    Advertising and promotion management

    Advertising and promotion management by Rossiter, John R

    Published 1987
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