Search Results - Ries, Al

Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
    Positioning the battle for your mind

    Positioning the battle for your mind by Ries, Al

    Published 1986
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  2. 2
    The 22 immutable laws of marketing in Asia

    The 22 immutable laws of marketing in Asia by Ries, Al

    Published 2003
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  3. 3
    The fall of advertising and the rise of PR

    The fall of advertising and the rise of PR by Ries, Al

    Published 2002
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  4. 4
    Marketing warfare

    Marketing warfare by Ries, Al

    Published 1986
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  5. 5
    The origin of brands discover the natural laws of product innovation and business survival

    The origin of brands discover the natural laws of product innovation and business survival by Ries, Al

    Published 2004
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  6. 6
    Marketing warfare

    Marketing warfare by Ries, Al

    Published 2006
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  7. 7
    The origin of brands how product evolution creates endless possibilities for new brands

    The origin of brands how product evolution creates endless possibilities for new brands by Ries, Al

    Published 2005
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  8. 8
    The 22 immutable laws of branding how to build a product or service into world-class brand

    The 22 immutable laws of branding how to build a product or service into world-class brand by Ries, Al

    Published 1998
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  9. 9
    Horse sense the key to success is finding a horse to ride

    Horse sense the key to success is finding a horse to ride by Ries, Al

    Published 1991
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  10. 10
    Bottom-Up Marketing

    Bottom-Up Marketing by Ries, Al, Trout, Jack

    Published 1989
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