Search Results - McGrath, Rita Gunther

Rita Gunther McGrath

McGrath in 2013 Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.

McGrath is also the founder of the innovation platform Valize. Provided by Wikipedia
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    The entreprenuerial mindset strategies for continuously creating opportunity in an age of uncertainty

    The entreprenuerial mindset strategies for continuously creating opportunity in an age of uncertainty by McGrath, Rita Gunther

    Published 2000
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    Marketbusters 40 strategic moves that drive exceptional business growth

    Marketbusters 40 strategic moves that drive exceptional business growth by McGrath, Rita Gunther

    Published 2005
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    The end of competitive advantage how to keep your strategy moving as fast as your business

    The end of competitive advantage how to keep your strategy moving as fast as your business by McGrath, Rita Gunther

    Published 2013
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    Book

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